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Why You Should Say No Ten Times More Than You Say Yes with the President of Discover Strength, Luke Carlson

Episode Guest

Luke Carlson is the founder and CEO of Discover Strength based in Minneapolis, Minnesota, USA. Discover Strength owns and operates strength training studios as well as the Discover Strength Franchise. Luke speaks around the world on leadership, management, and evidence-based exercise. 

Luke is an American College of Sports Medicine Certified Exercise Physiologist and has a BS and MS in Kinesiology from the University of Minnesota and graduated from the Executive Leadership, Strategy and Innovation program at Stanford University. He received an Honorary PhD from Solent University in Southhampton, England. 

Luke has presented to audiences in a variety of industries across the globe; he has been a featured speaker at FILEX in Australia, TaiSPO in Taiwan, ChinaFit, the Annual IHRSA Convention, the IHRSA European Congress, The Fitness Leaders’ Summit, the European Congress of Sport Science, Mindbody BOLD, Fitness Brazil, and the IHRSA Institute for Health Club Executives. 

Carlson is one of the top-rated Vistage speakers in North America and won the 2022 Vistage Leadership Award. 

Why You Should Say No Ten Times More Than You Say Yes with the President of Discover Strength, Luke Carlson

Episode intro

Are you a business owner who wishes to be more focused and less scattered? Do you wish your days weren’t so hectic and that your business was more successful? Then this week’s podcast episode is for you. Tune in as the President of Discover Strength, Luke Carlson, shares why saying no ten times more than you say yes will lead to more success in your business. 

Luke Carlson is the founder and CEO of Discover Strength based in Minneapolis, Minnesota, USA. Discover Strength owns and operates strength training studios as well as the Discover Strength Franchise. Luke speaks around the world on leadership, management, and evidence-based exercise. 

Luke is an American College of Sports Medicine Certified Exercise Physiologist and has a BS and MS in Kinesiology from the University of Minnesota and graduated from the Executive Leadership, Strategy and Innovation program at Stanford University. He received an Honorary PhD from Solent University in Southhampton, England. 

Luke has presented to audiences in a variety of industries across the globe; he has been a featured speaker at FILEX in Australia, TaiSPO in Taiwan, ChinaFit, the Annual IHRSA Convention, the IHRSA European Congress, The Fitness Leaders’ Summit, the European Congress of Sport Science, Mindbody BOLD, Fitness Brazil, and the IHRSA Institute for Health Club Executives. 

Carlson is one of the top-rated Vistage speakers in North America and won the 2022 Vistage Leadership Award. 

Be sure to take notes as Luke shares:

  • Why as a business owner you need to say no ten times more than you say yes
  • Why you should never trade short term revenue growth for long term damage to your brand
  • How doing less and focusing more will help grow your business
  • Why as an entrepreneurial leader you need to stay as disciplined and boring as possible and not get distracted by shiny things
  • What are your strategic anchors and why you need to build a moat around them
  • How to figure out your strategic niche and why it’s important to the growth of your business

Be prepared to start saying no with Luke’s inspiring tips!

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