Today’s wellness encompasses different aspects such as physical fitness, nutrition, and mental health. Small businesses face an enormous opportunity to innovate with growth marketing as more people invest in all aspects of their health and wellbeing. Here are 11 growth marketing hacks to get inspired by for your business.
1. Create a marketing calendar
Small business owners find that managing their companies and marketing can feel overwhelming. With a marketing calendar, you can make your day run smoothly.
First, look at your competitors’ websites and social media pages and see what they do so you can implement your own in your marketing calendar. You can create your calendar in Excel. Here’s what to include:
- Highlight important holidays to promote specials
- Decide when and where you’ll post on social media
- Events you’ve got planned or events you’d love to plan
- Days when you want to use live videos
Print or download your marketing plan and then put it somewhere handy where you can refer to it every day.
2. Ask your employees for help
If you find yourself overwhelmed by the demands of marketing and you have a small team, you can rely on your team’s skills and be able to further refine them by letting them produce videos, post on the company’s social media pages, and execute other marketing-focused projects. Since your employees know first-hand about your products or services, their knowledge can help your business become an emerging authority in your niche.
3. Understand your customers’ needs and concerns
What do you know about your customers? What data do you have to prove it? Learn about your customers’ feedback, objections, and pain points through online surveys, reviews, and customer service calls. Their responses may surprise you.
4. Take advantage of search engine optimization (SEO)
Google is working hard to differentiate between search and intent in their search algorithm. This is an essential aspect of SEO (search engine optimization) as we most often turn to search engines when looking for products and services.
For example, if your business is a cosmetic medical spa, you can add things like “cosmetic skincare clinic” or “cosmetic med spa” around your website and in relevant articles. Besides trying to target niche keywords, other SEO strategies also involve generating backlinks to your website by reaching out to related businesses or blogs and letting them try out a product or featuring a service on their website.
4.Make social media a part of your company
Sharing client testimonials and inspirational posts on social media can help small businesses gain online exposure and brand awareness. Brands that appear genuine can be a real conversation starter, so focus on people rather than just your service or product.
You could do this by championing a client’s fitness progress and giving them a shout-out or have a regular spot that showcases a team member and their wellness journey. Get people to talk about what they are thankful for the week or to share their favorite things for the upcoming week. Put yourself in the audience’s shoes and think of ways to make your business more personal to them.
5.Automate your email campaigns
Over 80% of marketers reported their email engagement has increased since 2019. Email marketing is the best way to get the highest ROI. If you’re using a service like MailChimp, you can segment your audience based on their open rates as your business grows.
You can even add a free product sample from your business when they sign up for your email list. Promote your business by creating an email marketing campaign with clear and concise copy featuring holiday specials and useful articles. You don’t want to leave readers confused, but inspire them and take action.
7. Design a landing page that converts
Every day, people search online for expert knowledge, practical solutions, and clear messages. When people search for a specific product or service, make sure you create an attractive landing page that clearly states the benefits for the customer, adding a customer testimonial and then finishing with a clear call-to-action. This will provide you a chance to grab their attention by providing valuable content.
8. Establish authority with ebooks and guides
Having a blog can make you look authoritative, but publishing an ebook or guide is gold. It will build your authority, and it’ll be a great lead magnet. You can offer readers the chance to receive an ebook or other resources when they sign up with their email addresses.
9. Create a referral program
Having friends and family recommend you to your customers and giving you a name also stands out as very effective. Referral programs generate buzz and can provide incentives.
You don’t need huge rewards; a simple 10% discount or $10 account credit can do the trick. Even the smallest reward programs can really benefit from a third-party referral platform. If you really want to amaze your customers and gain more referrals, you can email video responses to customers who provided feedback or personally email your first 1,000 customers.
10. Partner with another local business or influencer
You could partner with another local business, not in direct competition with yours. You could work with a local organic grocery store to host nutrition talks for your members. You could work together with the store to run a contest on each other’s channels, picking one lucky winner. The prize could be a month’s long pass to classes at your gym and a gift basket of goods from the store.
An influencer is similar to partnering up with a local business. Knowing who they are can be very helpful. Focus on finding influencers who share your brand values and are able to engage consumers well – not just counting and buying followers.
11. Increase your customer base by offering contests
Organizing a contest can be a great way for your business to achieve many goals without incurring a significant expense. “Contests” are a great way to promote your business on social media. There are several ways to conduct a contest. You can run a contest where it’s enter-to-win with a purchase or users can tag a few friends as an entry on your Instagram page.
Don’t be afraid to experiment with these growth hacks
With all these growth marketing hacks, you might wonder which one to choose for your business. Choose one and see how it works for your customers and your business numbers. You don’t have to be afraid to fail if you’re willing to try out new things. With a little creativity and some smart thinking, you can do it without spending thousands on marketing.
Get inspiration from these ideas and let us know which ones worked for you.
