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How To Build Community & Culture with the Chief Operating Officer of Burn Boot Camp, Amber Burke

Episode Guest

Amber Burke is a dynamic and results-driven professional with a proven track record of driving growth, operational efficiency, and Franchisee success. She holds a Bachelor’s degree in Exercise Science and a Master’s degree in Sports Management from East Tennessee State University. 

Amber’s journey in the fitness industry started 23 years ago as she transitioned from a collegiate student-athlete to a Strength and Conditioning professional. Her time as a coach ignited her passion to serve and celebrate achieving goals in business and through people. As a result of her constant need for professional growth, she has honed my expertise in franchise sales and operations, business innovation and development, fitness program management, and nurturing high-performing teams to foster a culture of collaboration and accountability.

Amber is unwavering in her pursuit of excellence, dedicated to fostering the success of our franchisees, and committed to driving the fitness industry forward.

How To Build Community & Culture with the Chief Operating Officer of Burn Boot Camp, Amber Burke

Episode intro

Are you a business owner wondering how to grow your business, improve your employee retention, and your customer referrals? Do you wish your business was more successful? Then

tune to this week’s podcast episode as Amber Burke, the Chief Operating Officer at Burn Boot Camp, shares how they built community and culture while growing their business to 342 locations where 80% of their franchise partners were members first.

Amber Burke is a dynamic and results-driven professional with a proven track record of driving growth, operational efficiency, and Franchisee success. She holds a Bachelor’s degree in Exercise Science and a Master’s degree in Sports Management from East Tennessee State University. 

Amber’s journey in the fitness industry started 23 years ago as she transitioned from a collegiate student-athlete to a Strength and Conditioning professional. Her time as a coach ignited her passion to serve and celebrate achieving goals in business and through people. As a result of her constant need for professional growth, she has honed my expertise in franchise sales and operations, business innovation and development, fitness program management, and nurturing high-performing teams to foster a culture of collaboration and accountability.

Amber is unwavering in her pursuit of excellence, dedicated to fostering the success of our franchisees, and committed to driving the fitness industry forward.

Be sure to take notes as Amber shares:

  • Why an inside-out mindset can lead your business to success
  • How building loyalty and community will grow your business
  • How believing in your business to the depth of your core will get your employees and customers to believe in it too
  • Why promoting from within your company can build an incredible culture 
  • Why investment in human capital is one of the most important investments you can make

Be prepared to be motivated to improve your community and culture with Amber’s inspiring tips!Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

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