Are you a fitness or wellness industry business owner wondering what the future holds? Then this week’s podcast episode is for you. Jeff Stokes, President of Stride Fitness, shares a look back at how the fitness industry has grown and tips on how to get ready for the upcoming wellness boom.

Jeff Stokes has been in the health & fitness space for more than 25 years with his most recent role being the President of STRIDE Fitness, a boutique fitness franchise brand under the parent company Xponential Fitness. After several years kick-starting his career in membership sales & health club management with Bally's Total Fitness in the Washington D.C area, Stokes moved into the consumer research space at BARE Associates International, spearheading their Club Services division as the President and Operating Partner.  He continued building his career at Life Time Fitness, leading the luxury Athletic Country Club company to national growth as their Senior Director of West Coast Operations. Jeff also led the Fitness & Lifestyle Group (Australia) as their Senior VP of North America while responsible for launching an international licensing and distribution business in the US. Having been a successful owner, multi-unit operator, consultant, speaker, franchisee and now a franchisor with the largest boutique fitness franchise company in the world has helped Stokes become one of the most sought-after senior executives in the health & fitness space.  

Be sure to take notes as Jeff pulls back the curtain and shares:

• Why fitness and wellness industry business owners should always make decisions through MPV - the member point of view
• Why fitness has become a priority over luxury goods and alcohol
• How people are spending money in this current wellness economy and how that economy is growing at an even faster rate since the pandemic
• Why it’s not big box gyms vs boutique fitness and why there is enough for everyone
• Why it’s important to be a consumer of your product
• Why business owners need to go outside your walls and try out your competition - to understand the industry from a members point of view
• Why coming to your gym or studio needs to be the best hour of your member’s day and a rockstar experience
• Why the more you know about your members, the less likely they are going to cancel

Be prepared to get motivated to grow your business with Jeff’s insight, tips, and advice  - let’s get hacking!

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