Secrets For Growing A Successful Salon With Leigh Feldman of Bishops Cuts/Color
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Episode Guest
Leigh Feldman is the current Chief Executive Officer and Brand President of Bishops Cuts/Color. Mr. Feldman served as Chief Marketing Officer for Bishops from February 2018 to March 2022, before being promoted to the head leadership role. Previously, he served as Vice President/Group Account Director for Rebel Industries in Portland, Oregon, and Los Angeles, California from May 2012 to March 2018, while also serving as Director of Media/PR and Brand Partnerships for Moonshine Events, a large scale experiential events and production company from January 2014 to August 2018. Leigh has worked with clients such as Nike, Adidas, Mazda, Google, Chelsea Football Club, Pabst Brewing Co., Warner Bros., and more.
Secrets For Growing A Successful Salon With Leigh Feldman of Bishops Cuts/Color
Episode intro
Are you looking for ways to grow your salon, build referrals, and generate more revenue? Then this week’s podcast episode is for you. Leigh Feldman, CEO of Bishops Cuts/Color shares his insightful tips as well as his marketing secrets for business growth.
Leigh Feldman is the current Chief Executive Officer and Brand President of Bishops Cuts/Color. Mr. Feldman served as Chief Marketing Officer for Bishops from February 2018 to March 2022, before being promoted to the head leadership role. Previously, he served as Vice President/Group Account Director for Rebel Industries in Portland, Oregon, and Los Angeles, California from May 2012 to March 2018, while also serving as Director of Media/PR and Brand Partnerships for Moonshine Events, a large scale experiential events and production company from January 2014 to August 2018. Leigh has worked with clients such as Nike, Adidas, Mazda, Google, Chelsea Football Club, Pabst Brewing Co., Warner Bros., and more.
Be sure to take notes as Leigh pulls back the curtain and shares:
- Why after clients are in your chair they are a walking billboard
- Why the easiest way to get people in your chair is through free cut cards
- Why it’s imperative to know when ideas are important because they are being measured or if they are being measured because they are important
- Why personalization, when you are talking about engaging with your core customers, is so valuable
- Why your elevator pitch needs to have an “I” statement and you need to say “I am the best and I’m going to take care of you”
- Why it’s important to “act as an aspirin”
Be prepared to get motivated to grow your salon with Leigh’s marketing tips and advice- let’s get hacking!
Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.
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