Skip to content

How To Set Up A Successful Franchising System with Rick Mayo of Alloy Personal Training

Episode Guest

Rick Mayo is the founder and CEO of Alloy Personal Training, est 1992. Rick and his team have licensed the Alloy training systems to over 2,000 clubs worldwide. Alloy has recently pivoted to a full franchise model to better serve our communities and owners.

Rick is a featured speaker at conferences domestically and internationally, speaking on how to best run service based businesses, leadership and create an amazing customer experience. He has written numerous articles on the business of fitness for trade journals and contributes regularly to national publications such as Men’s Health. Rick sits on the board for the GA State exercise science department as well as the Association of Fitness Studios. Rick is also an NSCA certified personal trainer and has also been elected to the Industry Board of Advisors for the American Council on Exercise.

How To Set Up A Successful Franchising System with Rick Mayo of Alloy Personal Training

Episode intro

Are you a business owner who has thought about franchising your business? Or have you dreamed of one day being a franchisor? If so, then this week’s podcast is for you. Rick Mayo the CEO of Alloy Personal Training shares the secrets of how he grew Alloy to 75 locations spanning 12 states in just 3 years.

Tune in to hear and be inspired by Rick’s journey, from opening his own personal training studio in 1992 to developing a personal training system that is licensed to over 2,000 clubs worldwide and now pivoting to an extremely successful full franchise model.

Be sure to take notes as Rick pulls back the curtain and shares:

  • The importance of knowing your customer avatar
  • How to set up a successful franchising system
  • How to find potential franchisees
  • The most enjoyable thing about being a franchisor
  • …and more!

Be prepared to be inspired by Rick’s energy and enthusiasm! Let’s get hacking!

Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business. 

Latest Blog Posts