Are you thinking about franchising your business and have questions about the best practices to implement? Are you an established franchisor who is looking for tips and tricks on how to fine tune your processes? Then this week’s podcast episode is for you. Cory Lyons, Vice President of Franchise Development for Perspire Sauna Studio shares valuable insights to help business owners and franchisors grow successfully.

Cory joined the Perspire Sauna Studio team in March 2021 and sits as the Vice President of Franchise Development. Before joining Perspire Sauna Studio, he was with Lift Brands for over 13 years and was the longest-tenured member of the executive team when he left the organization. He has been in franchising his whole professional career, starting in field-based operational support with Applebee's International. He spends his time with his wife and children, enjoying the outdoors, sporting events, and time at the lake together.

Be sure to take notes as Cory shares:

• Why franchisors should know the differences between selling and awarding franchises
• Red flags to look for when interviewing prospective franchisees
• What questions franchisors can ask prospective franchisees to determine if they are a good fit for the brand
• Why franchisors should realize that they are the closest things to being business partners with franchisees without actually being business partners
• Why personality profiles can be helpful for franchisors
• Why franchisors should cater their processes to the needs of prospective franchisees
• Why franchisors should trust their gut
• Why business owners need to respect and honor the past

Cory’s in-depth advice will provide inspiration to help you build the business of your dreams. Let’s get hacking!

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