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Secrets For Building A Successful Boutique Fitness Studio with the Founder of Spring Three, Seran Glanfield

Episode Guest

Seran Glanfield, founder of Spring Three and host of the Pilates Business Podcast, is a business coach and consultant to boutique fitness studio owners and instructors around the globe. With over 10 years of experience in finance and marketing, Seran has helped hundreds of studios and online pilates studios grow and develop their businesses, sharing her expertise and insight on marketing, branding, sales and strategy.

Seran holds a BSc from the London School of Economics and is a past member of the board of the Pilates Method Alliance. She is a MINDBODY certified business consultant and a Romana’s Pilates trained Certified Pilates Teacher.

To learn more about working with Seran and Spring Three, go to: www.springthree.com or follow @seran_spring_three and be sure to download Seran’s free revenue growth roadmap here: https://www.springthree.com/profit

Secrets For Building A Successful Boutique Fitness Studio with the Founder of Spring Three, Seran Glanfield

Episode intro

Are you a boutique business owner looking for ways to make your business more successful? Would you like to attract and retain more members and generate more revenue? Then tune in to this week’s podcast episode where Seran Glanfield the Founder of Spring Three shares her secrets for building a successful boutique fitness studio.

Seran Glanfield, founder of Spring Three and host of the Pilates Business Podcast, is a business coach and consultant to boutique fitness studio owners and instructors around the globe. With over 10 years of experience in finance and marketing, Seran has helped hundreds of studios and online pilates studios grow and develop their businesses, sharing her expertise and insight on marketing, branding, sales and strategy.

Seran holds a BSc from the London School of Economics and is a past member of the board of the Pilates Method Alliance. She is a MINDBODY certified business consultant and a Romana’s Pilates trained Certified Pilates Teacher.

To learn more about working with Seran and Spring Three, go to: www.springthree.com or follow @seran_spring_three and be sure to download Seran’s free revenue growth roadmap here: https://www.springthree.com/profit

Be sure to take notes as Seran shares why:

  • The customer journey should not start with customers asking, “What’s the price point?” or “When’s the class?”
  • This is a relationship business: your clients have to trust you, want to be around you, and feel like they are part of something
  • The best return on your investment of time is probably not social media
  • It’s important to not set pricing based on the studio down the street & instead how to set it to generate more success and happy customers
  • You have a duty to your business to be able to talk about your business in a way that is compelling and to have keywords or phrases that makes it easy to make connections
  • When introducing your business the first thing you say shouldn’t be that the first class is free and what to say instead

Get motivated to grow the studio of your dreams with Seran’s inspiring advice  - let’s get hacking!

Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.

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