Are you looking for tips on how to take your fitness business to the next level? Do you wish you gym or studio was more successful and stood out from the competition? Then tune into this week’s podcast episode with Erik Russell, the VP of Marketing & Sales for Farrell’s Extreme Bodyshaping (FXB), who shares the secrets he’s learned over the years as a serial entrepreneur.

Erik Russell is a serial entrepreneur who grew up the hard way, in neighborhoods filled with poverty and violence. At eight years old he witnessed his mother get shot.

He escaped through hustle and determination and was able to apply the lessons he learned through a life of hardships to succeed in business.

Mr. Russell has a diverse portfolio of ventures, including ownership in eleven companies. He offers a range of services and expertise to small and medium-sized businesses, including software, consulting, and franchise opportunities.

Be sure to take notes as Erik shares:

• The difference between franchisees and entrepreneurs
• Why entrepreneurs should never open a franchise
• Why improving the experience is more important than having a good offer
• Why you need to break your business model and look at it with a new, fresh set of eyes and not from the fitness or gym perspective
• How making your facility, your program, and your results all an experience can make your business stand out from the competition
• Why it’s important to get outside the fitness space, even going to conferences that aren’t fitness or wellness conferences

Get motivated to take your fitness business to the next level with Erik’s unforgettable tips  - let’s get hacking!

Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.