Are you a business owner who is wondering how to create raving fans who love and will promote your business? Are you always on the lookout for marketing tips to implement that will make your business more successful? Then this week’s podcast episode is for you. Billy Grenham, Chief Marketing Officer for CycleBar shares stories, tips, and tricks he’s learned over the years to help you create brand ambassadors and those raving fans.

Billy Grenham is a 17-year global marketing veteran.  He started his career on the agency-side working for P&G on the Old Spice account.  He then moved to the client-side at PepsiCo working in Brand Management.  Billy then got the opportunity of a lifetime to join Taco Bell as the Global Director of Marketing for 5.5 years in charge of new market entry for countries like: Japan, Thailand, China, Brazil and many others.  After Taco Bell, Billy joined regional big-box fitness gym Chuze Fitness as CMO for 3 years.  Currently, Billy is the CMO of CycleBar for Xponential Fitness leveraging his love of franchising and fitness to take the CycleBar brand to the next level globally. He is happily married and lives in Southern California with his son and daughter.

Be sure to take notes as Billy pulls back the curtains and shares why business owners:

• Need to stop selling and marketing “at” your customers and instead market “with” them
• Should always remember that  economics drives enthusiasm but t it’s not just sales overnight, it’s brand over time
• Need to figure out what’s going to light a fire for your customers and allow people to carry a torch and talk about your brand in a way that demystifies common assumptions and notions over time
• Should never lose sight of planning ahead and figuring out how to intertwine with culture in a relevant way that speaks to the power of your brand
• Must remember that if you make the effort to go big and you go big as a team, big things can happen
• Need to keep in mind the power of your brand as it relates to your community
• Should realize it’s soft skills of the brand that stand the test of time

Be prepared to be motivated to level up your marketing and create a loyal customer base with a strong culture and community with Billy’s unforgettable tips  - let’s get hacking!

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