Tips and Tricks To Grow Your Franchise With the President of StretchLab, Verdine Baker
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Episode Guest
Verdine was born in the Seychelles Islands, a small country region that is made up of 115 islands in the western Indian Ocean, before moving to California. As a soccer player throughout high school and college, Verdine fell in love with athletics and the training/gym environment. While pursuing a career in professional soccer, Verdine battled four different knee surgeries that ultimately ended his pro soccer career, and frequently found himself doing physical therapy at Crunch Fitness. After spending so much time training and rehabbing at Crunch Fitness, Verdine was offered a membership advisor position there in 2008, where he discovered his passion for helping people and improving their lives through fitness. Throughout his 10 years at Crunch Fitness in San Francisco, Verdine started with selling gym memberships and progressed to a General Manager role, eventually serving as District Sales Manager for all San Francisco Bay Area locations in 2017. Verdine’s success at Crunch Fitness led him to Xponential Fitness and StretchLab. Verdine accepted the role of National Sales Director job at StretchLab in 2018, where he led the franchise studio selling systems and processes. Verdine was promoted to Vice President of Sales for StretchLab in June 2020 before being appointed as Brand President of StretchLab in early 2022.
Tips and Tricks To Grow Your Franchise With the President of StretchLab, Verdine Baker
Episode intro
Are you a franchisee looking for tips and tricks to help grow your business? Do you wish your business was more successful? Then this week’s podcast episode is for you. Verdine Baker, President of StretchLab, shares insider secrets for franchisees to help your business attract more customers and increase revenue.
Verdine was born in the Seychelles Islands, a small country region that is made up of 115 islands in the western Indian Ocean, before moving to California. As a soccer player throughout high school and college, Verdine fell in love with athletics and the training/gym environment. While pursuing a career in professional soccer, Verdine battled four different knee surgeries that ultimately ended his pro soccer career, and frequently found himself doing physical therapy at Crunch Fitness. After spending so much time training and rehabbing at Crunch Fitness, Verdine was offered a membership advisor position there in 2008, where he discovered his passion for helping people and improving their lives through fitness. Throughout his 10 years at Crunch Fitness in San Francisco, Verdine started with selling gym memberships and progressed to a General Manager role, eventually serving as District Sales Manager for all San Francisco Bay Area locations in 2017. Verdine’s success at Crunch Fitness led him to Xponential Fitness and StretchLab. Verdine accepted the role of National Sales Director job at StretchLab in 2018, where he led the franchise studio selling systems and processes. Verdine was promoted to Vice President of Sales for StretchLab in June 2020 before being appointed as Brand President of StretchLab in early 2022.
Be sure to take notes as Verdine shares:
- Why franchisees should know the 3 catalysts that will help them be successful
- How having the ability to follow systems will help franchisees grow their business
- Why franchisees should be leaders in their organizations or communities
- Why it’s important to hire the right people
- How holding your teams accountable to systems and processes will help you be more successful
Be prepared to get motivated to take your franchise to new levels with Verdine’s tips and advice- let’s get hacking!
Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.
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