How To Grow Your Fitness Studio with the Founder & CEO of Electric Collective Fitness, Lilly Scott
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Episode Guest
Lilly Scott is a success story of someone who followed her dreams and left an old life behind. The once lawyer lobbyist is now the owner of the fitness brand Electric Collective and the fiercely honest personality for social media accounts @LillyScott on Instagram and @thelillyscott on Tiktok. Lilly's unique approach to fitness is not physical-results-driven. In fact, it's the exact opposite. She believes that if she can reprogram her group fitness athletes to show up to a workout for the way it makes them feel, they will show up more often and develop better-coping skills. The physical changes will follow from consistency, but the focus is always on how you feel instead of how you look.
How To Grow Your Fitness Studio with the Founder & CEO of Electric Collective Fitness, Lilly Scott
Episode intro
Are you a fitness studio owner looking for tips and tricks to build your business? Are you a fitness instructor wondering how to get more students into your classes, more referrals, and how to get a large online presence? Then this week’s podcast episode is for you. Lilly Scott, Founder & CEO of Electric Collective Fitness, shares her hacks for growing your fitness studio and classes and strengthening your connection with your students.
Lilly Scott is a success story of someone who followed her dreams and left an old life behind. The once lawyer lobbyist is now the owner of the fitness brand Electric Collective and the fiercely honest personality for social media accounts @LillyScott on Instagram and @thelillyscott on Tiktok. Lilly's unique approach to fitness is not physical-results-driven. In fact, it's the exact opposite. She believes that if she can reprogram her group fitness athletes to show up to a workout for the way it makes them feel, they will show up more often and develop better-coping skills. The physical changes will follow from consistency, but the focus is always on how you feel instead of how you look.
Be sure to take notes as Lilly pulls back the curtain and shares:
- Why if you are not continuing to educate yourself on new formats, different parts of the body, and latest trends, you’re not only letting your craft go to waste but you might not be showing up the best you can for your students
- A simple and fun way to find successful business owners to model your own business off of
- How essential community is to your success and your students’ happiness
- Why if you don’t treat people like people your business fails
- Why it’s important to make sure every single student feels like they are important and why you should always put them first
- Why students don’t show up to group fitness classes just to show up, they show up because they feel connected
- How to easily increase your number of student referrals
- Why you should never feel you need to show up to your fitness class and be perfect, that actually the less perfect you are and the more authentic you are, the more your students will feel connected with you
Be prepared to get motivated to take your fitness studio to new levels with Lilly’s tips and advice- let’s get hacking!
Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.
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