Are you a business owner looking for tips, hacks, and advice for growing your business? Would you like your business to grow faster and to be more successful? Then this week’s podcast episode is for you. Alia Alston, Founder & CEO of Icebox Cryotherapy shares what she’s learned over the years as well as her secrets for business growth.

Alia Alston currently serves as the Founder and CEO of Icebox Studio Franchising. As a veteran in the marketing field with over 20 years of experience in retail marketing and product management, she has a passion for cultivating, growing, and promoting a company from the ground up. Being the first Cryotherapy Retail company in the US, she’s excited to see this industry grow and pave the way for many other businesses. She’s aiming to continue Icebox's success and expansion into a successful, multi-state franchising opportunity to better serve our communities with their wellness goals. 

Be sure to take notes as Alia shares the following tips and more for business owners:

• Why it’s important to surround yourself with people that have the same vision and the same goals
• Why you should constantly re-analyze who you bring on board to help grow your business
• Why it’s critical to be open to constantly learning from franchisees and other concepts
• Why you need to learn from your competition rather than be worried about them
• Why you shouldn’t constantly change your business to be like others or to keep up with others
• Why simplified services should not be underrated especially when it comes to education, marketing, and scaling
• Why you need to stay true to your brand and do what you know really, really well

Be prepared to be motivated to build the business of your dreams with Alia’s unforgettable tips  - let’s get hacking!

Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.