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Leverage video content and get clients

Leverage video content and get clients
Chris Badgett

Episode Guest

Chris Badgett is the co-founder and CEO of LifterLMS, a learning management system for WordPress. He helps education entrepreneurs create, launch, and scale high value online training platforms. He believes in democratizing education in the digital classroom and contributing as much as possible to the WordPress community.


Episode Partner

LifterLMS, a learning management system for WordPress. LifterLMS helps educating entrepreneurs to achieve desired outcomes, to truly change lives. By creating the software, strategies, community, and training to grow high value online courses or training based membership websites from nothing, LifterLMS empowers entrepreneurs to reach their dreams.

For more info about LifterLMS go here.

Leverage video content and get clients

Episode intro

We welcome Chris Badgett, co-founder and CEO of LifterLMS, who discusses creating your own videos and teaching others for your small business. Whether you’re a yoga teacher or you’re in the beauty business, this is a great video about the power of building a unique legacy for yourself.

Key Takeaways

Video is a powerful medium that is at our fingertips. And you don’t have to make it a commercial! You can start by making videos for your social media from Twitter to TikTok to Snapchat.

A solution-aware video helps customers identify the issue, search for the right solution, and then notice your products. This will lead to them evaluating your product against the competition.

Regardless of what you create—a video or a course—you are your own unique authority in your industry. This allows you to not only teach better but become a more knowledgeable person too. By creating videos that are truly yours, you are building a legacy that will survive you for generations.

The world is full of different people, but there's only one of you. Some people will resonate with your messaging or like your teaching style better than others. And that’s okay. Be confident in your expertise.

Small businesses can use videos and online courses to help with the onboarding of new employees. This creates a marvelous opportunity to have a side income stream while also productizing your onboarding experience through some online education. They know what to expect, but they now have internal learning resources within the business.

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Episode roundup

As a small business owner, you want to stand out in your industry.

You’ve put in the hours, the sweat and tears, the blood... Okay, maybe not that much blood.

You often wonder, “How can I do this? Who will listen to me? What’s the point?”

Small business owners can feel stuck in their marketing and branding endeavors.

You've been told over and over to create a video, but figuring out which one to create and how to create it can be overwhelming.

But the time it takes to go out and produce videos, post them on social media, and get people to watch in the first place, creating a successful video requires an investment of time that many small business owners simply don’t have.

Plus, hiring someone else to create a video for your business can be expensive if you don’t know what you’re doing.

Especially when you have a business that doesn’t lend itself to video marketing or you don’t have the budget for it.

Listen to Chris discuss the keys to success with entrepreneurs including:

  • How to get started with creating videos without an expensive budget
  • Brainstorming new ideas for your first course
  • The four-step video funnel to attract more customers
  • Learning about yourself through teaching and creating

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