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How to NOT overlook your ROI?

Tiphany Lopez, CGO @ Aesthetic record

Episode Guest

Tiphany Lopez, PhD - CGO @ Aesthetic Record - an all-in-one EMR & Practice Management Solution that is bringing an advanced approach based on data that helps running a profitable aesthetic clinic. Tiphany has spent the last 13 years working with Fortune 500 companies like Walmart, Inc., Dillard’s, Tyson Foods, Procter & Gamble, and Nestle, etc.‍ & created programs that redefined the learning experience for nearly 15,000 clinicians per year.

Aesthetic Record

Episode Partner

Aesthetic Record is trusted by practices of all sizes to manage patient interactions and day-to-day operations. Aesthetic Record - an all-in-one EMR & Practice Management Solution that is bringing an advanced approach based on data that helps running a profitable aesthetic clinic.

For more info about Aesthetic Record go here.

How to NOT overlook your ROI?

Episode intro

For this week’s Local Business Hacks’ podcast episode, we’re talking with Tiphany Lopez, the Chief Growth Officer from Aesthetic Record. We talk about why tracking your numbers for your business is important for a small business and learn the four choices that can scale your business.

Key Takeaways

Rather than rely on paper and pen or a CPA to manage your business, don’t be afraid to automate your numbers by using software.

When you sell, what kind of inventory do you think you'll have and how will you ship it out? Auto-shipping is the way to go if you sell products and makes it easier for your business to scale.

For business owners who are starting out, they’re more into the “feel” of the business. Being able to track your numbers, whether it would be on an Excel spreadsheet or A&R, can tell you a story of where your business is going.

You can choose only four choices that can help grow your business: see more customers, have more people to come in, let your customers buy more products, or raise your prices. Pick which one you need for your business now and measure the metrics. After you master them, move on to the next choice.

This podcast is made by Referrizer, the best marketing automation tool that can help you generate referrals, gain more customer loyalty and boost your online reputation.

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Episode roundup

As a small business owner, you’re juggling so many things.

You are passionate about your business, and you want it to grow. But there are so many things going on that you can’t tell what decisions to make or not.

It can seem impossible to trust others to get the numbers for your business right when you're busy juggling everything.

When dealing with numbers, it's easy to just ignore them, even when you don't even know where to start.

But having poor numbers can mean that your business will lose out on profits you could have had. It can make you less competitive on the market.

Scaling a business is not an easy task but it’s definitely not impossible. It is important to have accurate numbers for your business to see where it’s heading.

Listen now to the Local Business Hacks episode, “How to Not Overlook Your ROI”, with Tiphany Lopez from Aesthetic Record and learn more essential skills that are missing from your arsenal as an entrepreneur.

Tiphany’s fantastic advice will help any small business owner discover the right numbers to focus on. She gives us the four moves that can scale a business.

And you don’t need a tech expert to accomplish your goals! With better decision-making, your business can scale quicker than you could have imagined before.

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