For this week’s Local Business Hacks’ podcast episode, we’re talking with Tiphany Lopez, the Chief Growth Officer from Aesthetic Record. We talk about why tracking your numbers for your business is important for a small business and learn the four choices that can scale your business.

Key Takeaways

Rather than rely on paper and pen or a CPA to manage your business, don’t be afraid to automate your numbers by using software.

When you sell, what kind of inventory do you think you'll have and how will you ship it out? Auto-shipping is the way to go if you sell products and makes it easier for your business to scale.

For business owners who are starting out, they’re more into the “feel” of the business. Being able to track your numbers, whether it would be on an Excel spreadsheet or A&R, can tell you a story of where your business is going.

You can choose only four choices that can help grow your business: see more customers, have more people to come in, let your customers buy more products, or raise your prices. Pick which one you need for your business now and measure the metrics. After you master them, move on to the next choice.

This podcast is made by Referrizer, the best marketing automation tool that can help you generate referrals, gain more customer loyalty and boost your online reputation.