Steve has 30 years or combined Restaurant & Liquor Store business experience, and also 19 years of Point of Sale & Credit Card Processing experience. He is the CEO & Founder of Fork & Knife, Simple solution designed for the hospitality industry.
How to choose the best SaaS tools for your local business?
Local businesses that are not maximizing the value of SaaS tools will have a hard time keeping up. It's more effective to become productive using SaaS services than to lose yourself in paperwork and menial tasks. The tools you need are quick to access and can help you stay in control of your business.
Many local business owners run their company blind, and only a few really understand the profitability of the business. If they use SaaS tools, those tools can help them gain an edge and finally make more money for their business.
Using SaaS tools can be daunting for local businesses. They may perceive them as being exclusive to tech startups and giants like Google and Facebook, which is often accompanied by technical jargon and buzzwords that not many people outside the tech industry may understand.
How else can you get an insight into those kinds of tools than by speaking with Steve Waddle?
Steve Waddle joins us in this episode to share the story of how the Fork N Knife POS came about because of his 25 years of working in the restaurant industry and seeing these complex POS options that weren’t easy to understand.
He saw that most small business owners weren't taking advantage of all the features these big POS firms were offering, so they made a robust and quite easy-to-use POS that is also very cost-effective. Fork N Knife POS is meant to help small to medium-sized businesses.
According to Fork N Knife, a merchant converting from no POS to one within a year saw an average 15% profit margin increase. With Fork N Knife, you can eliminate theft, reduce human error, and input orders more efficiently, ensuring they appear in the restaurant’s display system in real-time.
During the Covid-19 pandemic, they also stepped up to help merchants save time and money by introducing their cash discount program. Through this program, the merchants eliminated all credit card fees by passing the credit card charges to their customers.
There are plenty of POS’s as well as other helpful tools out there, and they all cater to different individual needs. You need to see what works for your business. Also, having a plan is essential for small business owners since they often prefer to steer clear of risk.
Some businesses fail for a lack of knowledge or time, while there is also the problem of merchants still using old cash registers and paper transactions. Many small business owners are distracted by trying to take ownership of everything and not focusing enough on their businesses. They rather save money rather than bringing an idea to life. Some may not be aware of how much they need to keep their doors open daily.
A well-planned business will help you succeed. Determine which tasks to prioritize and then work on a strategy that will meet your needs. Don't try to do it all at once.
Depending on the business, you can hire employees to do certain tasks, and find ways to collaborate with local partners on marketing campaigns, so you're not alone in promoting your business within your immediate area.
Managing your business using SaaS tools is much easier and more automated, especially if you use a SaaS tool for email marketing and referral marketing automation. As a result, you can use your time more efficiently to grow your business.
Not every SaaS tool and system is going to work for your business. Figure out what your business needs and try it out (many SaaS tools offer free trials), so you can focus your time and energy on growing your business.
Keep track of your numbers and understand where your business stands financially. While you may not be an accountant, you know where everything stands in your business, which helps you plan where to put your effort and what’s working and what’s not.
Real talk: it's hard to be a local business owner when there are so many moving parts.
A lot goes into your business: finding the right employees, keeping track of your business finances, marketing, and the list goes on.
We know being an owner is overwhelming, but you can simplify business processes by using the right SaaS (Software as a Service) tools to help you.
Think these belong only to fancy tech giants like Google and Amazon? Think again.
Steve was in the restaurant business for 25 years and turned his experience into an easy-to-use POS that has consistently generated revenue for many restaurants across the United States. He also talks about its cash discount feature that is helping restaurants during the Covid-19 pandemic.
We talked more about finding the right tools for your business needs and why you need to keep track of your numbers so you can understand where your business stands financially.
Ready to change up things in your business? Click here to listen.