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Creating business value with networking & partnership marketing

Creating business value with networking & partnership marketing
Darryl Hicks

Episode Guest

Darryl is a hopeless tech geek and 7x serial entrepreneur who built his most recent business, FlexPay, to scratch his own itch on solving involuntary churn from false declines. FlexPay uses billions of transactions, cutting edge AI, and 20 years of earned insights in the payments networks to reduce credit card declines better than any tool in the market. He's also a passionate dad with 3 young kids and an avid real estate investor.

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Episode Partner

FlexPay makes it easy for anyone taking credit card payments over the phone or online to reduce credit card declines with their AI-driven decline salvage tool. FlexPay has a deep and long history with both acquiring and card issuing banks. FlexPay understands the systems that control the transaction approval processes within issuers.

For more about FlexPay go here.

Creating business value with networking & partnership marketing

Episode intro

The pandemic forced more business owners to get creative and start selling online such as online courses, products, subscription plans, and more. Out of the worst, most challenging moments, the most creative enterprises are born.

However, it can be a lonely road to entrepreneurship. The long days can wear down anyone, especially if you feel alone and don’t have anyone to turn to for advice. There's nothing wrong with building a business on your own, but there's a lot to be gained in asking for help.

If you’re new to selling online and going at your business alone, you’re going to want to pay attention to this episode of the Local Business Hacks podcast.

We talk to Darry Hicks, the co-founder and CEO of Flexpay. We talk more about his entrepreneurial journey and how he got started in business and what led him to start Flexpay.

As a high-volume seller of subscription products, Daryl Hicks built a reputation as the efficiency and optimization guy in the direct marketing world. However, he knew that selling online carried risks. The credit card decline rates were through the roof, and he wanted to solve the problem with FlexPay. Now they work with a wide variety of clients, especially those in the health and wellness industries.

We talk about some statistics regarding credit card declines in the credit card processing world in the time of the Covid-19 pandemic. We expand upon some of the best practices for dealing with credit card decline issues: What are the best times to run credit card transactions? What are some ways businesses can find “magic money”?

Darryl knows what it’s like out there for the average small business owner as someone who has founded previous businesses. We then talk about networking, and how your connections can help you out the most with creating more business value.

Whether you’re looking for a referral or for a recruit into your company, there are many people out there, especially in the entrepreneurial groups who want to help. Many of them understand the struggle of opening and running your business, so don’t be afraid to reach out when you need them the most.

Once you find those people, reach out to them and get their advice. Sometimes all it takes is some validation or a little tweak to improve your business by half a percent. You can continue this through networking partnerships. Working with other businesses on content projects, loyalty programs, and marketing the content to their target audiences may be beneficial to your business.

Today, there are more ways than ever before for people to connect with each other. When you connect and meet others, you’ll see your business grow in more ways than one.

Key Takeaways

Any business that doesn’t accept online payments is losing money. It's a gold nugget for you right now that you can use to reclaim your customers and get them coming back in and spending money.

Learn tips on how to solve issues with credit card transactions in three ways and the best times of the week to run credit cards.

A business takes time, and you have taken the first step. Don't be afraid to seek support whenever you need it. You will be surprised how many people will help you out and connect you to others along the way. There's a lot of help there that you can rely on during your journey.

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Episode roundup

You recently completed a client's hair services and while approving the transaction you notice that the app has charged them twice and that you have to refund their money and send them a new receipt.

When you spot the double charge, your heart skips a beat. It could be a simple mistake, or your clients could be angry that they're being charged twice for one service.

What if they leave a scathing Yelp review, causing your business's reputation to suffer?

Credit card transactions are a confusing subject and you don’t need to do it alone.

It is common to have these issues and worry about the transaction fees getting done or not, so let Darryl Hicks of FlexPay tell you more about how real clients run their businesses without these worries.

He has extensive knowledge as an entrepreneur and knows how to use his experience and qualification to help other business owners.

In this episode, we'll be discussing how to prevent credit card mistakes from harming your business in the future. Find out about Darryl's entrepreneurial journey and find out why you should go out there and network.

Listen to this episode here!

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